17th-23rd of June, 2012: Lauder-Reut Senior High participates with their young advertisers, communicators and marketers, at the Cannes Lions International Festival of Creativity

    For the second year consecutively,  a delegation of 11 students from our Lauder-Reut senior high, namely 5 girls : Sara, Mara, Ana, Alexandra, Naomi  and 6 boys: Stefan, Andrei George, Tudor, Marius and Mihai-attended  the 63^rd Edition of the Cannes Lions International Festival of Creativity.

    The participation at the Cannes Lions International Festival is part of a long-term exclusive educational partnership between the Lauder-Reut senior high and the Cannes Lions Office . Partnership is meant to consolidate and enrich the 3 years courses in communication, media and marketing offered within our senior high also by our exclusive academic partner- the   Media University.

In this youngest delegation ever at the Cannes Lions Festival, I had that delightful discovery of finding some of the freshest, most active un- inhibited minds with a genuine passion and openness to creativity.

    I assume and I trust that some of these fine Lauder-Reut girls and boys will go further and excel in exploring their creative and professional limits,  at the Young Lions competitions next year. I totally declare myself on their side and I became their supporter instantly, when seeing them at work in the festival’s seminars, master classes and workshops;  they did not wasted one second of their full week entry  at the Festival.

 -“Meet my young creatives, Patrick” said  Nadia Comaneci proudly, when  introducing our students to Patrick O’Neil  ( the TBA/ CHIAT/DAY Los Angeles Executive Creative Officer), just  before she personally congratulated and awarded each one of them, with  the Participation Diplomas to the Cannes Lions Festival.

    I left the Festival, which stays indeed as the highest expression of celebrating and inspiring at the same time, creativity of the human mind;  I said, I left the Festival in a certain state of tranquility. Tranquility given by confidence. Confidence  that our students fit in so naturally in the world’s number 1 event in advertising and creative thinking; they fit in not only  for their creative potential, but also for their early, yet consistent education in communication, media and marketing given  by the Lauder-Reut senior high.

Carmen Bejinaru

Manager

 2012 Cannes Lions Project for Lauder-Reut