King.com is a website for games. Most of the people play the
king.com games on facebook.
9/10 apps for iPods are games.
People usually prefer casual games, and 85% of people play games at home.
Adding levels, having social elements, and challenges helped to increase the number of players.
A game should visually attract, should be intuitive, it should not be too complicated.
9/10 apps for iPods are games.
People usually prefer casual games, and 85% of people play games at home.
Adding levels, having social elements, and challenges helped to increase the number of players.
A game should visually attract, should be intuitive, it should not be too complicated.
Starcom MediaVest- TED
'How can we design a chicken?' Was just one of the questions that was asked. Rachel spoke about designing or building a chicken starting from what we need to 'when a chicken is not a chicken anymore'.
E Roon Kank started by speaking about his cat. Then, he spoke about
arrangements and then about iphones, mails and different ideas.
Maklit sang 2 songs.
The last one to spoke was an ecologist, Eric Berlow, who spoke about
democratizing data.
'How can we design a chicken?' Was just one of the questions that was asked. Rachel spoke about designing or building a chicken starting from what we need to 'when a chicken is not a chicken anymore'.
E Roon Kank started by speaking about his cat. Then, he spoke about
arrangements and then about iphones, mails and different ideas.
Maklit sang 2 songs.
The last one to spoke was an ecologist, Eric Berlow, who spoke about
democratizing data.
OMD- Barilla
After we were shown shortly the history of Barilla, we could still hear
lots, and lots, and lots of years. Kind of boring-do they really think we
remember all those numbers?
After we heard that being passionate of arts, Barilla thinks creativity is
the most important thing in marketing, and then said that he learned from
his father that 'if you can pack something, you can also advertise it.'-
the only interesting thing we heard.
At one point there were played some advertisements. But what was their
point? In the first one, people were receiving envelopes with a piece of
pasta inside. Well, the soundtrack was nice, but to go from there to pasta
changing lives, I think those people are a bit of crazy.
In the second one... It was raining, a child saved a cat, brought it home
and everybody was happy. Are those advertisements for pasta or for living a
good life?
After we were shown shortly the history of Barilla, we could still hear
lots, and lots, and lots of years. Kind of boring-do they really think we
remember all those numbers?
After we heard that being passionate of arts, Barilla thinks creativity is
the most important thing in marketing, and then said that he learned from
his father that 'if you can pack something, you can also advertise it.'-
the only interesting thing we heard.
At one point there were played some advertisements. But what was their
point? In the first one, people were receiving envelopes with a piece of
pasta inside. Well, the soundtrack was nice, but to go from there to pasta
changing lives, I think those people are a bit of crazy.
In the second one... It was raining, a child saved a cat, brought it home
and everybody was happy. Are those advertisements for pasta or for living a
good life?
The Coca-Cola Company
Gosh, he has a bottle of coke. Half of mine has just got agitated and
overturned.
Joe Tripodi ' our mission is to have shared values.'
'The consumer owns the brand, we don’t anymore.'
They want to 'provoke' happiness, with the 'hug me' machine that, if you
hug it, gives you a can of Coke, and also with the different name bottles
of coca cola.
'Coca-Cola' is one of the most liked brands on facebook.'- is there anybody
that doesn’t know what?
Gosh, he has a bottle of coke. Half of mine has just got agitated and
overturned.
Joe Tripodi ' our mission is to have shared values.'
'The consumer owns the brand, we don’t anymore.'
They want to 'provoke' happiness, with the 'hug me' machine that, if you
hug it, gives you a can of Coke, and also with the different name bottles
of coca cola.
'Coca-Cola' is one of the most liked brands on facebook.'- is there anybody
that doesn’t know what?
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