I missed this place quite a lot since last year so I was really exited to arrive.After the registration I started attending the seminars wich I was interested in.Because of our late arrival last night I wasn't able to attend the morning ones but I was still impressed by the ones I got to attend.
1.The Huffington Post
The main ideea of this semminar was the presentation of a new medium in which The Huffington Post is going to delliver information ,news and entertainment starting this summer.Their way of better engaging is by using a video platform.
I enjoyed listening to Arianna Huffington ,President and Editor-in-Chief of The Huffington Post Media Group.She is an extremly good public speaker,she has a usefull nd pleasent sense of humor and is obviously an extremly open-minded visonary person.
She first of all presented the hole concept of The Huffington Post , some background information and their initiative of better connecting with users and staying in touch with the latest technology.She also talk about The GPS for the Soul,which is another new concept soon to be lounched by them. It followes the tren "Using technology to dissconnect from technology" and gives users tips and ways of relaxing,dissconnecting while still being online and finding resources for keeping in touch with themselves.
Another speaker was Roy Sekoff ,The Huffington Post's Founding Editor wich presented the new video platform in detail, with all the benefits of using it to comunicate with other people sharing same passions and engaging in different talk shows with comments and arguments by using information on the topics discussed present given by the website.
2.Berghs School of Communication & Great Works
First of the speakers in this Master Class was Berghs CEO,Camila Wallander which talked about the importance of collaboration and diversity for a succesfull collaboration.She gave examples for argumenting her ideas using one of the school's recent student case.
The second speaker, Ted Persson ,Co-Founder and Chief Creative Officer of Great Works presented the darker side of collaboration so he could make us understand how to successfully creat collaborations.He shared insides based on his own experience about things that might not go according to plan and how we should act in those kind of situations .
3.Facebook
The Psychology and Creativity of Sharing
The speaker of this semminar was Paul Adams the Global Head of Brand Design at Facebook.
He talked about the opportunity that social media created for advertising and about the fact that people cannot understand yet how to use this type of advertising.Peoplee have always taken existing media and aplied it to new types of media.
He advised advertisers to make social interaction,based their ideas on real fundemental social prinicples and last,take facebook as new type of advertising medium ,something totally different!
Mara Cristina
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