Cannes Lions Review by Mara Cristina

First day at Cannes Lions:
I missed this place quite a lot since last year so I was really exited to arrive.After the registration I started attending the seminars wich I was interested in.Because of our late arrival last night I wasn't able to attend the morning ones but I was still impressed by the ones I got to attend.

1.The Huffington Post
 The main ideea of this semminar was the presentation of a new medium in which The Huffington Post  is going to delliver information ,news and entertainment starting this summer.Their way of better engaging is by using a video platform.

I enjoyed listening to Arianna Huffington ,President and Editor-in-Chief of The Huffington Post  Media Group.She is an extremly good public speaker,she has a  usefull nd pleasent sense of humor and is obviously an extremly open-minded visonary person.
 She first of all presented the hole concept of The Huffington Post  , some background information and their initiative of better connecting with users and staying in touch with the latest technology.She also talk about The GPS for the Soul,which is another new concept soon to be lounched by them. It followes the tren "Using technology to dissconnect from technology" and gives users tips and ways of relaxing,dissconnecting while still being online and finding resources for keeping in touch with themselves.
  
 Another speaker was Roy Sekoff ,The Huffington Post's Founding Editor wich presented the new video platform in detail, with all the benefits of using it to comunicate with other people sharing same passions and engaging in different talk shows with comments and arguments by using information on the topics discussed present given by the website.

2.Berghs School of Communication & Great Works

First of the speakers in this Master Class was Berghs CEO,Camila Wallander which talked about the importance of collaboration and diversity for a succesfull collaboration.She gave examples for argumenting her ideas using one of the school's recent student case.

The second speaker, Ted Persson ,Co-Founder and Chief Creative Officer of Great Works presented the darker side of collaboration so he could make us understand how to successfully creat collaborations.He shared insides based on his own experience about things that might not go according to plan and how we should act in those kind of situations .

3.Facebook

The Psychology and Creativity of Sharing

The speaker of this semminar was Paul Adams the Global Head of Brand Design at Facebook.

He talked about the opportunity that social media created for advertising and about the fact that people cannot understand yet how to use this type of advertising.Peoplee have always taken existing media and aplied it to new types of media.

He advised advertisers to make social interaction,based their ideas on real fundemental social prinicples and last,take facebook as new type of advertising medium ,something totally different!

Mara Cristina

GOOGLE - Three Classic Campaigns,Four Legendary Creatives ,One New Brief - by Mara Cristina

We all come to Cannes Lions to be inspired.Today it is the last day and this is when I found the kind of magical inspiration that made me come back in the first place.This happend during the Google semminar from which i just got out and I just felt ike writing about it.

Google had once again an amazing ideea!They asked themselves if the most iconic advertising campaigns could be re-imagined for a modern audience.By gathering four advertising legends ,Amil Gargano (Volvo's "Drive It Like You Hate It"),Paula Green (Avis "We Try Harder"),Howie Cohen and Bob Pasqualina (Alka Seltzer "I Can't Believe I Ate the Whole Thing")for working with the latest technology in order to bring their most famous ideeas online ,Google proved that their question had a positive and fabulous answer!

It was inspiring to hear this amazing people talk about the reason why they accepted to participate in this project;CURIOSITY!I never thought that a retired person,which worked hard all their lives in an industry full of creativity and curiosity would still have that need of challanging theirselves in order to solve one more creative mistery.

They proved that creativity gives us an everlasting open mind.By training their creative muscles ,they riched the age in which people usually stick to what they know ,become depressed or simply want to relax after a successfull career ,with such an open minded attitude wich you hardly ever see and desperately want to have when you will rich their age.

If this people for wich digital technology sounded like science fiction, could still overcome their limits and create once again magic through advertising ,then I think that we should try our hardest not to lose our creativity to algorithms!Keeping our mind open is the way to understanding and learning everything we want, it gives us an easy way through any of our lives' challanges and gives us a sense that "everything is possible if you just believe" all you need is to hold on thight to your imagination.

The semminar ended with a piece of advice from each of them for the advertisers wich are just starting their career.Paula Green ended with something which i found so honest,full of sense and inspirational: "First learn about life,then bring it to advertising and make it humane!"

 Mara Cristina